TC & Marketing Mastery Workshop
When was the last time you had so many patients coming in, you didn’t know what to do with them?
It’s been a minute, huh?
Spoiler alert: It’s not the economy.
And no, it’s not AI stealing your starts.
It’s your team—sitting on untapped potential and not even realizing it.
Your Treatment Coordinator doesn’t just talk money — they drive revenue.
Your assistant doesn’t just assist — they can attract your next 100 patients.
Your admin doesn’t just answer calls — they can build brand loyalty.
Your team has everything they need. They just need to be shown how to use it.
100% Practice-Changing.
TC Mastery: Turning Conversations into Starts
From first impression to final decision — exam flow, doctor hand-offs, and onboarding systems that wow.
Learn how to present fees with confidence, tailor financials to today’s families, and close without pressure.
Jedi-level techniques to secure commitment on Day 1 — plus efficient protocols for those who need a little more time.
Understand Millennial Moms and Gen Z patients — what makes them tick and how to meet them where they are.
Marketing Mastery: Creating Demand from the Inside Out
Map the full patient journey — from referral to retention — and know how marketing fuels each phase.
Learn what works now in campaigns and content — plus platform-specific tips for ortho growth.
Build a marketing plan from scratch, define your voice, and systemize efforts with the team you already have.
Know where to spend, what to outsource, and how to stretch your dollars for max visibility and return.
We’ve combined our two signature workshops — TC Mastery and Marketing Mastery — into one high-impact, full-day experience. This is where sales confidence meets marketing strategy, all in one room. No fluff. No theory. Just scripts, systems, and coaching your team can use immediately.
In a single day, your team will gain the tools to sell without feeling like they’re “selling.” We’ll break down the psychology behind YES, and teach your TCs how to confidently present fees and increase same-day starts. But we don’t stop there. We’ll show your team how to create buzz, attract ideal patients, and take control of your digital and local marketing game — without needing an outside agency.
Best of all, we’ll help you uncover the hidden marketing talent already sitting in your practice. From assistants and admins to office managers, your team has the potential to become in-house marketing pros — they just need the strategy and support to activate it.
Your $595 registration includes a full-day, hands-on workshop experience from 8:00 AM to 5:00 PM. Each attendee receives a 65+ page workbook packed with real strategies, templates, scripts, and planning tools. This isn’t a lecture — it’s interactive training led by Straight Consulting, the most trusted name in orthodontic business growth.
By the end of the day, your team will be aligned, confident, and ready to drive both case acceptance and new patient flow from the inside out.
This workshop is built for the entire ortho crew. Treatment Coordinators, Marketing Coordinators, Office Managers, Admins, Clinical Assistants — and of course, Doctors who want to empower their teams. If they talk to patients, post on social media, present fees, or represent your brand in any way, they’ll walk away with the skills and mindset to perform at the next level.
Previously, TC Mastery and Marketing Mastery were two separate, full-day workshops. Now, they’re fused into one powerhouse event — with double the content, strategy, and value — all for just $595 per attendee. One day is all it takes to transform your team into confident closers and savvy marketers.
This activity has been planned and implemented in accordance with the standards of the Academy of General Dentistry Program Approval for Continuing Education (PACE) through the joint program provider approval of OrthoFi and Straight Consulting. OrthoFi is approved for awarding FAGD/MAGD credit.
Click hereThis link opens a new tab to the Cezoom website to receive your CE credits