Install the system behind predictable starts.
Built on buyer psychology. Powered by Acceleration Intelligence. Installed by operators.
A 30-minute Growth Assessment with Tracy to identify your biggest leaks and recommend the right level of implementation.
Most practices don’t lose growth in one dramatic moment. They lose it when inquiry, scheduling, consults, financial conversations, follow-up, and accountability fail to hand off cleanly.
Calls go to voicemail. Forms sit. No one owns speed-to-lead.
Response standards, call language, ownership, and a tracked path from inquiry to appointment.
Appointments are pushed too far out, confirmations are generic, and no-shows become normal.
Schedule design, confirmation cadence, appointment language, and a show-rate metric.
The consult depends on personality, and fees are presented late or apologetically.
A repeatable consult framework, confident TC language, and a financial presentation built around clarity and choice.
“Think about it” ends the conversation, and pending patients live in someone’s memory.
Same-day start pathways, pending patient ownership, and a multi-touch follow-up cadence.
Performance depends on memory, mood, and whoever happens to be watching.
Scorecards, owners, weekly review cadence, and leadership visibility.
Move three numbers. See what a stronger patient-flow system could mean in annual production.
This is the cost of leakage. Now let's find where it's happening.
Directional estimate only. Potential assumes a 75% conversion benchmark across 48 working weeks. Actual results depend on demand, capacity, team adoption, and implementation.
Not advice. Not a binder. A six-month implementation partnership that installs the operating system behind starts, conversion, follow-up, visibility, and team accountability.
Flow. Decision. Accountability.
The path from inquiry to booked consult to confident start.
See what’s includedThe structure that helps families understand value, payment, timing, and trust.
See what’s includedThe visibility layer that helps the team know what is happening, who owns it, and what needs to improve.
See what’s includedClients get access to the Straight client portal — practice monitoring tools and benchmark goals designed for your practice. One live view of production, conversion, and follow-up, reviewed in your accountability rhythm.
This is the six-month Straight Acceleration engagement — from finding the leaks to a rhythm your team keeps running.
Map patient flow, review conversion behavior, identify constraints, and prioritize the highest-value fixes.
Build and train the consult structure, financial presentation, follow-up cadence, Acceleration Intelligence workflows, and tracking tools.
Review KPIs, coach the team, refine behavior, strengthen ownership, and hand off an accountability cadence your practice can keep running.
SimpleOrtho partnered with Straight to build the systems connecting new-patient demand, consult flow, treatment starts, production, and accountability. The result is a cleaner growth engine — supported by measurable gains and a doctor-owner who recommends the partnership.
In August, SimpleOrtho generated 57% more starts and 81% more production than the previous August with the same number of kept new-patient exams.
“Modern, scalable, and something you’ll have the ability to maintain.”
Sean K. Carlson, DMD, MSFounder, SimpleOrtho
“Tracy can organize systems and then make sure that they keep running.”
Results observed during Straight engagements. Results vary by practice, demand, capacity, team adoption, and implementation.
Start with the leak. Choose the scope. Then structure the investment around your cash flow. Tracy will help you choose the right path if you are not sure.
Two days in-office for one isolated leak.
Quick Fix is built for the practice that says, “Everything is working well except ______.” The issue is clear. The scope is focused. The goal is to diagnose the specific constraint, correct the workflow, and train the team to execute it.
Our most popular path — the full growth operating system, installed over a six-month partnership.
Straight Acceleration is for practices where the leaks are connected. The engagement redesigns, installs, tracks, and reinforces the full Acceleration Operating System.
Not sure which one fits? That is exactly what your Growth Assessment with Tracy is for.
Book a ConsultIf one or two starts are slipping through the system each month, the cost of waiting can quickly exceed the cost of fixing it.
From your calculator inputs above.
Average case fee × 12.
Directional gross production estimates only. Actual results depend on demand, capacity, team adoption, and implementation.
The scope does not get smaller. The payment shape can change. Flexibility is part of the partnership — not a discount.
Standard investment $34,380
Extended terms may include a modest term adjustment. Final payment structure is confirmed during your Growth Assessment.
We built flexibility intentionally because practices often come to Straight while they are already feeling the pressure of missed starts, inconsistent production, or team strain. The goal is to begin the work without creating more pressure.
Advice is cheaper because it stops at recommendations. Straight Acceleration costs more because it changes how the team actually works: the system is redesigned, installed, tracked, coached, reinforced, and handed off with accountability.
The scope does not get smaller, but the payment shape can change. We can structure payment around the reality of the practice so the work can begin without adding unnecessary pressure.
Quick Fix is best for one isolated constraint. Straight Acceleration is best for practices that need the full growth operating system redesigned and installed across patient flow, consults, financial presentation, follow-up, intelligence, and accountability.
Meet with Tracy and she’ll help you identify the right scope, payment structure, and next step.
Book a ConsultMeet with Tracy and she’ll help you identify the right scope, payment structure, and next step.
Book a ConsultAcceleration Intelligence helps organize knowledge, surface patterns, strengthen follow-up, and support team execution. But the human moment still belongs to the doctor, TC, and team — the people who build trust, read the room, and help families move forward.
If one constraint is clearly holding you back — a consult process, follow-up, or show rate — Quick Fix may be enough. If leaks span several handoffs, Straight Acceleration installs the full system. Meet with Tracy and she'll recommend the right fit.
No. Marketing creates demand; Straight builds the system that turns that demand into starts. Many practices find their existing marketing performs better once inquiry, consult, and follow-up are working together.
Expect focused working sessions during installation, short weekly reinforcement, and a regular accountability review. We design the cadence around your schedule so patient care keeps moving while the system is built.
Yes — often especially well. A new TC learns a proven consult structure and language from the start, rather than building habits by trial and error. The system supports them instead of relying on personality alone.
It's human judgment, buyer psychology, and practice knowledge made faster, clearer, and easier to apply through AI-supported workflows. It organizes information and surfaces patterns. The doctor, TC, and team still lead every patient moment.
The system stays. Scorecards, owners, meeting cadence, and a leadership handoff plan are built so your team keeps running it. Ongoing support is available if you want continued reinforcement.
No. Results depend on demand, capacity, team adoption, and implementation. What we commit to is installing a clear, measurable system and working with your team to run it well.
Possibly. Extended terms may include a modest term adjustment. Meet with Tracy and she'll design a custom plan that fits your cash flow before any work begins.
In 30 minutes, Tracy will help identify where your practice is losing starts, revenue, and team capacity — then recommend the right implementation path and payment structure.
Book a Consult