One day. One room. One identity shift that turns the most underleveraged seat in the practice into the engine that drives every same-day start, every collected fee, and every retained patient. Seattle · August 28 · the final stop of the 2026 tour.
One extra start can cover the cost of training. Eight extra starts a month can change the quarter.
Show My Team the Conversion System →A look inside the room that sold out twice this year — and the energy waiting in Seattle.
And every "not right now" is a start you've already paid for — sitting in a follow-up gap, a fee fumble, or a handoff that nobody rehearsed.
Most practices think growth is a lead problem. It almost never is. By the time a parent reaches you, they've already compared you to two or three other offices. The leak isn't at the top of the funnel — it's at every handoff in between.
consults before committing to treatment. They expect frictionless scheduling, transparent pricing, and a TC who feels like a guide — not a closer. Most practices are still running the same consult model they used a decade ago.
Two completely different practices. Pick the one your TC is allowed to run on Monday.
Six connected systems that turn a curious lead into a same-day start — and a same-day start into a long-term, referral-generating patient.
Build authority before the exam. Brand, reviews, response time, and the pre-call that lowers anxiety and raises intent.
Every handoff — front desk to TC to doctor — designed and rehearsed. No awkward gaps, no contradicting scripts.
Fee and financing conversations that feel calm, transparent, and consultative. No pressure. No fumbling on numbers.
The same-day start playbook — scheduling, records, and consent — so momentum is never lost to "we'll call you back."
OBS, retention memberships, and recurring revenue models that turn one start into multi-year, multi-family lifetime value.
Stop running marketing in a silo. Build a content + ads engine that feeds — and matches — the consult experience.
You don't just follow a process. You build it. You own it. You scale it. The seat you sit in is the difference between a practice that hopes for starts and a practice that engineers them — every single week.
A 5-minute call that lowers anxiety, surfaces concerns, and pre-frames the consult.
Choreograph each step so the family feels guided, not processed.
A 90-second handoff that elevates the doctor and shortens the exam.
Language and pacing that makes the price feel like the obvious next step.
A simple sequence that converts "ready" families before they leave the building.
A 7-day follow-up cadence that wins back families who walked out undecided.
Match ads, content, and reviews to what the TC actually says in the room.
See exactly where starts leak — and fix the one that costs the most.
Everyone on your team sells. Everyone on your team is marketing your brand. Whether they know it or not, your front desk, your TC, your doctor, and your marketing coordinator are either building trust or losing it with every touchpoint. Your practice is your brand — and the brand lives in every interaction.
The role this workshop was built around — and the role that drives the biggest revenue swing.
They'll learn: pre-calls, exam choreography, fee presentation, same-day close.You set the standard for the consult experience and the financial model behind it.
They'll learn: doctor handoff, exam pacing, the membership economy.You run the dashboard — and you're the one who has to make this stick.
They'll learn: conversion KPIs per handoff, team scripts, accountability.You need marketing that matches the room — not a brand the TC has to apologize for.
They'll learn: content, ad, and reputation systems aligned with conversion.You answer the first call. You set the tone before anyone else gets a turn.
They'll learn: speed-to-lead, pre-call setup, warm handoffs to the TC.The morning trains TCs and the new patient team. The afternoon trains marketing and ownership. By 6 PM, your whole practice is running the same playbook.
8 AM – 6 PM live training with role-play, scripts, and team exercises — not lecture-only.
Every script, KPI sheet, and worksheet — yours to run with the team back home.
Pre-call, exam, fee presentation, same-day close, and 7-day follow-up — fully written and tested.
Content calendar, ad framework, reputation system, and brand-to-consult alignment checklist.
The end-to-end checklist: records, consent, scheduling, and financial agreement.
The financial model and onboarding flow for recurring revenue and lifetime value.
Dallas and Charleston sold out. Seattle is the last show of the 2026 tour. We highly encourage you to stay overnight — you will not want to miss the end.
The Friday workshop is intense. Whether you've slept on the strategies — or they've kept you up all night — you'll wake up with sharper questions about how to make this land on Monday back at your practice. Saturday morning, we sit down over coffee and talk them through together.
RSVP for Saturday CoffeeBook inside the Straight Consulting room block to get the attendee rate — and to be down the elevator from Saturday morning coffee with the coaches.
Bringing 3 or more team members? Good. The practices that get the most from this workshop bring doctor, TC, manager, marketing, and front desk together — learning the same playbook at the same time.
TCs, doctors, and practice teams from across the country — on what actually changes when you learn the whole system together.
"From the moment we arrived, we were warmly greeted. The concepts were expertly conveyed in a manner that made them easy to comprehend and apply in a real-world setting. It was refreshingly evident that these talented individuals have walked in our shoes. This training is a worthwhile investment — it will leave anyone who attends feeling motivated and highly equipped to excel in their role."
"Loved taking this course! Lots of helpful information and it was so much fun! Can't wait to go again!"
Watch Dr. Miller's full testimonial on what changed in her practice after the workshop.
"My team and I went to this course — Treatment Coordinator and Marketing information. It was amazing! So much great information for us to process and implement to grow our practice. We are excited and motivated!"
"Straight Consulting has definitely planted some insanely creative and unique business ideas for me to bring back to my practice. Thank you Tracy for all your help and making me feel and be the best for my practice."
"I feel that though any member of the practice could benefit from this course, I would recommend that every TC should take this intensive because it's truly invaluable."
Join practitioners from across the country who've made the same investment.
Reserve My Seattle SeatYour next starts are already somewhere in your pipeline. In the missed call you didn't return fast enough. In the consult that ended with "let me think about it." In the TC who's never been trained on a real fee conversation.
The whiteboard we'll be rewriting together in Seattle.
Seattle is the last stop on the 2026 tour. When it sells out, it's out.
Full-day workshop · 8 AM – 6 PM · Up to 5 CE credits · 65+ page workbook · Saturday morning coffee w/ coaches (RSVP required)
Friday, August 28, 2026 · The W Hotel Seattle · 8:00 AM – 6:00 PM
